Yes, AI helped me write this, put it together, and format it nicely. That said, the ideas are my own and those of our founder and CEO, Ari. Plenty of it is also stolen, or let’s say friendly borrowed, from Substack posts, books, friends, and clients we have learned from. That is the standard here: AI as a tool, with real thought behind the work. Hold everything you make to the same bar.
This is a living document and we are continually updating it. If you have an idea for something we should add, let me know.
Written by Jordan Miller, Head of Strategy, and Ari, Founder and CEO